Your Business Model
We really want to see your business succeed. That means understanding your business model so we can understand whether we have available what your business needs to grow. Please upload a PDF below with answers to the following:
1. Please describe your exact products and/or services?
Be specific. For example: If you are a consultancy, describe the specific services you offer. Or if you manufacture bags, list the type of bags you sell.
2. Describe your business’s customers.
Give enough detail. No business sells to everyone. Think about who is buying from you and describe them in detail.
3. How does your product/service create value for your customers?
For example, The value in buying a pen is not in the pen itself, but in the ability to write down important information.
4. What problem are you solving for your customers?
Why does your customer need your product or service? Why is it a need?
5. How do you currently reach your customers?
Describe your channels to market. Do you use an online marketplace? Do you sell directly to customers?
6. How does your business generate revenue?
Eg. I sell online, I charge per consultation, etc.
We encourage you to put real thought into your answers. We don't require a formal business plan, it is your practical insights and understanding of your own business model as the entrepreneur that we are interested in. If you wish to flesh out your answers before applying you are welcome to complete a Roadmap Your Business course here.
More About You and Your Business
Please fill out the below details for your business (if applicable). Please do not give us your personal social media details.
Please describe what your business does in 2 sentences:
Why did you start this business?
Tell us more about yourself and your work background (Eg. Qualifications, businesses owned and run, employment, industry experience etc.)
What are the main challenges you've faced in running your business?
Please name your 2 most regular customers/clients?